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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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How Pharma Can Thrive in an Analytics-Enabled Healthcare World

Posted by Dharmendra Sahay on Mon, Dec 11, 2017

Rohan Fernando co-wrote this blog post with Dharmendra Sahay.

Through data and analytics, healthcare is on the verge of a transformation, one that will change the way that providers, payers and pharmaceutical manufacturers help people manage wellness. The various players in today’s healthcare ecosystem are racing time—and each other—to collect and control patient information, all in the name of making quicker, more effective decisions and optimizing outcomes.

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Topics: big data, Pharma, Analytics, centralization, healthcare ecosystem, Customer Expectations, personalized medicine, artificial intelligence, machine learning, wellness

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