Three Takeaways for Impactful Patient Marketing From Digital Pharma East

Posted by Greg Fry on Thu, Nov 01, 2018

As a member of the patient and consumer health team at ZS, I know that patients continue to expect easier access to better content. I was eager to hear how industry leaders were innovating to exceed those heightened expectations at the recent Digital Pharma East conference, which was held Oct. 16-19 in Philadelphia. 


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One Easy Way to Improve Your Physician Communications

Posted by James Anderson on Mon, Nov 02, 2015

Big vision ideas and great thoughts for the future of sales and marketing in the life sciences industry (both real and imagined) proliferated at the recent Digital Pharma East in Philadelphia. The conference also provided attendees lots of readouts of surveys and other data that's been collected from health care providers (HCPs). While all of this information was interesting, one stat stood out to me:


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Oncology: Making Personalized Medicine Personal

Posted by Jinan Martini on Mon, Aug 03, 2015

My focus, for the most part, has been and continues to be on consumer and patient marketing. So when I hear a term like “personalized medicine,” I think “personalized patient experience.” However, in the current vernacular of specialty drugs, and specifically oncology, “personalized” is a clinical description that essentially means targeted to one’s genomic makeup. These clinical advancements in genetically targeted therapies are nothing short of incredible. However, the rate of these clinical advancements is outpacing the development of individualized services to support how patients feel physically and emotionally, and how patients navigate through treatment and their own lives. When it comes to cancer, many pharmaceutical manufacturers and the medical community have lagged in providing the kind of beyond-the-pill-or-product services that help patients through their entire personal journey, but given the current oncology environment, focusing more on supporting patients’ specific needs will be increasingly advantageous.


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Rise of the Patient “Illuminati”: Three Things You Need to Know in the New Age of Patient and Consumer Marketing

Posted by Pragati Anand on Wed, Feb 11, 2015

It’s not news to marketers that numerous factors, the Affordable Care Act prominent among them, are changing the way individuals in the United States consume health care. As consumers bear an increasing portion of the financial burden and as access to online health information becomes easier and easier, patients’ role in health-care decision making is only likely to increase.

This trend was highlighted in the results of a recent survey of about two dozen prominent health-care marketing executives that ZS conducted in preparation for our annual (internal) consumer practice summit. The survey results fueled a vibrant discussion on the role of patients in the health-care marketing business. About 75% of the marketers surveyed believe that consumer marketing has become increasingly important in the past three years.

We wanted to share few other interesting survey results here:


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