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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Four MDM Trends From Informatica World

Posted by Mahmood Majeed on Mon, Jun 05, 2017

Ammar Feroz co-wrote this blog post with Mahmood Majeed.

While data and analytics have been top-of-mind issues in life sciences for many years, master data management, in particular, was one of the most talked-about issues at this year’s Informatica World summit, held May 15-18 in San Francisco.

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Topics: Master Data Management (MDM), customer data governance, customer experience, Pharma, Analytics, data, Mahmood Majeed, MDM, artificial intelligence, biopharmaceuticals, Ammar Feroz, Informatica World, machine learning

Oncology Company Overcomes Market’s High Hurdles With New Analytics Platform

Posted by Mahmood Majeed on Mon, Feb 16, 2015

With annual sales predicted to soon surpass $100 billion, oncology drugs represent a huge opportunity. The sales and marketing challenge, as the following case study reveals, is to understand consumer preferences and decision-making within the complexities of cancer treatment. Predictive analytics are essential.

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Topics: data management, oncology, Analytics, Mahmood Majeed

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