Four MDM Trends From Informatica World

Posted by Mahmood Majeed on Mon, Jun 05, 2017

Ammar Feroz co-wrote this blog post with Mahmood Majeed.

While data and analytics have been top-of-mind issues in life sciences for many years, master data management, in particular, was one of the most talked-about issues at this year’s Informatica World summit, held May 15-18 in San Francisco.


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Oncology Company Overcomes Market’s High Hurdles With New Analytics Platform

Posted by Mahmood Majeed on Mon, Feb 16, 2015

With annual sales predicted to soon surpass $100 billion, oncology drugs represent a huge opportunity. The sales and marketing challenge, as the following case study reveals, is to understand consumer preferences and decision-making within the complexities of cancer treatment. Predictive analytics are essential.


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