Ammar Feroz co-wrote this blog post with Mahmood Majeed.
While data and analytics have been top-of-mind issues in life sciences for many years, master data management, in particular, was one of the most talked-about issues at this year’s Informatica World summit, held May 15-18 in San Francisco.
With annual sales predicted to soon surpass $100 billion, oncology drugs represent a huge opportunity. The sales and marketing challenge, as the following case study reveals, is to understand consumer preferences and decision-making within the complexities of cancer treatment. Predictive analytics are essential.