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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Assessing MSL Effectiveness: A Three-Pronged Strategy

Posted by Sunil John on Mon, Feb 04, 2019

As most of us in pharma know, the medical science liaison (MSL) role is purely scientific, educational and non-promotional, making it difficult for medical and company leadership to assess its performance. Compared to the sales function, companies continue to struggle with developing an assessment plan that can accurately benchmark MSL performance. Many organizations that we have worked with also face challenges in articulating the value of this critical role, and their assessments are qualitative rather than quantitative and results-driven.

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Topics: key online influencers, medical science liaisons, medical affairs outlook report, medical affairs

How to Engage With Key Online Influencers

Posted by Alexandra Fulford on Tue, Sep 16, 2014

As mentioned in my previous post, the dynamics of interpersonal interaction have changed and key opinion leaders (KOLs) are no longer the only people who lead and influence opinion. In the brave new digital world, influence now comes from key online influencers (KOIs)—individuals or groups that share relevant content and information that influences others in a significant way.

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Topics: Pharmaceutical, Alexandra Fulford, key online influencers, key influencers

Why Engage With Key Opinion Leaders and Key Influencers Online?

Posted by Alexandra Fulford on Tue, Aug 19, 2014

The dynamics of communication have changed—we no longer live in a world restricted by physical boundaries or presence. We no longer consume all of our information in paper format. We rely increasingly on digital media as a key information source. In order to communicate “face-to-face,” we no longer need to physically be face-to-face; we can use technology to have live video conferencing.

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Topics: Pharmaceutical, Alexandra Fulford, key online influencers, key influencers, cost-effectively

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