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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Three Common Challenges When Launching a Marketing Automation Tool—and How to Overcome Them (Part Two)

Posted by Jim Anderson on Mon, Jun 13, 2016

In my colleague Pete Mehr’s article, “Campaign Management: New Tools + Old Process = Time to Change!”, he describes how cloud-based campaign management tools are being under-utilized in the pharmaceutical industry. In part one of my blog series, I weighed in on one of those key roadblocks—the inability to “plug and play”—and provided a few approaches to overcoming this obstacle. Here, I’ll dive into two more of those roadblocks and discuss steps for overcoming them in order to reach the full potential of your campaign automation tool. 

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Topics: Pete Mehr, CCM, Jim Anderson, campaign management tools, marketing automation tools

Three Common Challenges When Launching a Marketing Automation Tool—and How to Overcome Them (Part One)

Posted by Jim Anderson on Mon, Jun 06, 2016

In my colleague Pete Mehr’s article, “Campaign Management: New Tools + Old Process = Time to Change!", he describes how cloud-based campaign management tools are being under-utilized in the pharmaceutical industry, and calls out a few areas that can be challenging. In this post, we’ll dive into one of the areas and outline some approaches to remedy them. In part two of this blog post, we’ll discuss two more of these roadblocks.

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Topics: Pete Mehr, CCM, Jim Anderson, plug and play, automation tools, campaign management tools

Top Three Takeaways from ePharma 2016

Posted by Jim Anderson on Tue, Mar 29, 2016

“Digital isn’t the future—it’s right now. It’s what we communicate on, for and by. Prepare to have your mind blown, then learn how to apply it,” said Jack Barrette, CEO of WEGO Health and the chairperson for the 2016 ePharma Summit, during his opening presentation. At the conference, held Feb. 29 to March 2 in New York, industry leaders had a lot to say about the future of pharmaceutical marketing and the state of the industry. Here are the top three themes that had attendees buzzing:

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Topics: Jim Anderson, epharma summit 2016, insights, epharma

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