Subscribe by Email

About the Blog

The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

Search by Topic

see all

Social Media Explained by Patients (not Doughnuts or Cats)

Posted by Jackie Cuyvers on Tue, Oct 14, 2014
Patients are social—seeking and sharing health information across social-media channels at an increasing rate. Currently 80% of American Internet users go online for health information, and one out of every three American consumers online posts about his or her health-care experiences using social-media tools and platforms. 1  
Read More

Topics: social media, patient experience, Jackie Cuyvers, Patient, Health, Health Care

The Secret Ingredient for Successful Social Listening

Posted by Jackie Cuyvers on Thu, May 29, 2014

Do you ever wonder if there is a secret ingredient for social-listening success? Given the huge volume of conversation online—is there a way to definitively separate the signal from the noise? How do you get relevant conversations that lead to actionable insights—not just conversations and data? It all boils down to one thing: asking the right question.

Read More

Topics: social media, Social Listening, Jackie Cuyvers, pharmaceutical industry, Pharma

The Artful Science (and Scientific Art) of Social Listening

Posted by Jackie Cuyvers on Wed, May 14, 2014

The uninitiated may believe “social-media listening” or “social listening” is a tool-based insight machine, delivering answers like coins from a winning slot machine. That’s far from accurate. When you begin social listening, monitoring with a tool or platform is only the first step. Listening is more proactive—and allows for a deeper understanding, leading the individual to gain insight.

Read More

Topics: social media, social media listening, social intelligence, Social Listening, Jackie Cuyvers, harma, pharmaceutical industry, Pharma, Pharma Industry

All Talk, No Insight? Three Secrets to Social-Listening Success

Posted by Jackie Cuyvers on Wed, May 07, 2014

You’ve heard the buzz about social listening, but aren’t sure what the hype means or how to actually get what you want out of it. What does it take to be successful with social listening?

At its heart, social listening is the process of analyzing online conversations, and creating actionable insights to inform business decisions.

To make informed business decisions, you must first know what your questions are. Sounds simple, but developing and refining a business question takes work. Some people try to skip this step, and find themselves drowning in a sea of data with no answer in sight—because you can’t find an answer if you don’t have a question.

Read More

Topics: social media strategy, social media, social intelligence, Social Listening, Jackie Cuyvers, Pharma

Subscribe to The Active Ingredient


Subscribe to receive email notifications whenever new blog posts are published.