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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Bringing Marketing and Technology Together for Digital Impact

Posted by Pete Mehr on Tue, Mar 11, 2014

The digital age has produced countless new ways for marketers to reach and engage customers. While digital media provides a significant opportunity for marketers to personalize and customize their promotion campaigns, it can put significant stress on the company itself. In fact, many companies are currently not able to fully leverage the opportunities that digital media provide due to organizational constraints. In essence, the new marketing capabilities are outstripping most companies’ ability to fully leverage those capabilities. 

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Topics: technology, marketing, IT, Pratap Khedkar, Pharma

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