Subscribe by Email

About the Blog

The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

Search by Topic

see all

Why Building Customized Engagement Strategies for Integrated Payer-Provider Networks Is a Smart Long-Term Investment

Posted by Paul Darling on Wed, Jun 01, 2016

My colleagues and I recently have written about how pharmaceutical and medical products and services companies need to understand payers and provider systems in the context of their local healthcare markets when developing commercial strategies. An acute example of this dynamic are the integrated payer-provider networks (IPPNs), which comprise both a self-administered insurance plan and provider facilities. These networks have become increasingly popular across the United States, with healthcare provider organizations launching or acquiring insurance plans. 

Read More

Topics: segmentation, Paul Darling, engagement, IPPNs, integrated payer provider network

Subscribe to The Active Ingredient
SUBSCRIBE

Get 'THE ACTIVE INGREDIENT' Updates

Subscribe to receive email notifications whenever new blog posts are published.

×