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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Why Building Customized Engagement Strategies for Integrated Payer-Provider Networks Is a Smart Long-Term Investment

Posted by Paul Darling on Wed, Jun 01, 2016

My colleagues and I recently have written about how pharmaceutical and medical products and services companies need to understand payers and provider systems in the context of their local healthcare markets when developing commercial strategies. An acute example of this dynamic are the integrated payer-provider networks (IPPNs), which comprise both a self-administered insurance plan and provider facilities. These networks have become increasingly popular across the United States, with healthcare provider organizations launching or acquiring insurance plans. 

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Topics: segmentation, Paul Darling, engagement, IPPNs, integrated payer provider network

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