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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Banning Direct-to-Consumer Drug Ads Won’t Solve Americans’ Health Problems

Posted by Hensley Evans on Mon, Nov 30, 2015

Last week, the American Medical Association called for a ban on direct-to-consumer advertising—commonly known as DTC—of prescription drugs and medical devices, citing a concern that this marketing plays a part in fueling escalating drug prices. I started seeing inquiries from colleagues and clients in my in-box, asking what I thought about the new policy and its implications for pharmaceutical marketing.

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Topics: Health Care, Hensley Evans, DTC, AMA

TEDMED: Breaking Through With New Ideas for Health—From Within and Without

Posted by Hensley Evans on Tue, Nov 24, 2015

TEDMED never fails to inundate me with interesting perspectives on the various forces shaping health and wellness in our world—brand-new ideas as well as science revisiting old wisdom to bring new insight. This year was no exception. While the topics and disciplines of the speakers ranged widely, I found myself finding several themes emerging as I reflected on the two and a half days.

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Topics: Innovation, Health Care, Hensley Evans, TEDMED, pharmaceuticals

How Health Care and Wellness Companies are Capitalizing on the Rapidly Growing Point of Care Communication Channel

Posted by Jinan Martini on Tue, Dec 16, 2014

It’s perhaps no surprise that many health-care marketers have been paying significant attention to point of care (POC) communications in recent years. The reason is simple: these messages at the doctor’s office waiting room, pharmacy and hospital have proven to be effective.

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Topics: Health Care, Point of Care, Jinan Martini, POC, Pharmaceutical Companies, health plans

Social Media Explained by Patients (not Doughnuts or Cats)

Posted by Jackie Cuyvers on Tue, Oct 14, 2014
Patients are social—seeking and sharing health information across social-media channels at an increasing rate. Currently 80% of American Internet users go online for health information, and one out of every three American consumers online posts about his or her health-care experiences using social-media tools and platforms. 1  
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Topics: social media, patient experience, Jackie Cuyvers, Patient, Health, Health Care

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