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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Social Media Explained by Patients (not Doughnuts or Cats)

Posted by Jackie Cuyvers on Tue, Oct 14, 2014
Patients are social—seeking and sharing health information across social-media channels at an increasing rate. Currently 80% of American Internet users go online for health information, and one out of every three American consumers online posts about his or her health-care experiences using social-media tools and platforms. 1  
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Topics: social media, patient experience, Jackie Cuyvers, Patient, Health, Health Care

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