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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Are Doctors Really Writing Prescriptions for a Free Meal?

Posted by Bill Coyle on Fri, Jul 08, 2016

A recent study in the Journal of the American Medical Association, entitled “Pharmaceutical Industry-Sponsored Meals and Physician Prescribing Patterns for Medicare Beneficiaries,” has received a ton of media attention lately, from the The Wall Street Journal to Bloomberg to NPR. But despite the hype, the study uses questionable methodology and draws biased conclusions.

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Topics: Bill Coyle, sales rep engagement, prescribing behaviors, free meal

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