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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Top Three Takeaways from ePharma 2016

Posted by Jim Anderson on Tue, Mar 29, 2016

“Digital isn’t the future—it’s right now. It’s what we communicate on, for and by. Prepare to have your mind blown, then learn how to apply it,” said Jack Barrette, CEO of WEGO Health and the chairperson for the 2016 ePharma Summit, during his opening presentation. At the conference, held Feb. 29 to March 2 in New York, industry leaders had a lot to say about the future of pharmaceutical marketing and the state of the industry. Here are the top three themes that had attendees buzzing:

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Topics: Jim Anderson, epharma summit 2016, insights, epharma

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