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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Three Tips to Help Orchestrate Your Customer Experience

Posted by Pete Mehr on Fri, Apr 01, 2016

Healthcare practitioners (HCPs) today receive countless messages from pharmaceutical companies. In fact, data from our recent AffinityMonitor report estimates that the most valuable 30,000 HCPs receive 2,700-plus pharmaceutical contacts per year, equivalent to one contact per hour for 365 days.

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Topics: Pete Mehr, Pratap Khedkar, epharma 2016, craig mcgettigan, epharma, deborah cava

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