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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Three Tips to Help Orchestrate Your Customer Experience

Posted by Pete Mehr on Fri, Apr 01, 2016

Healthcare practitioners (HCPs) today receive countless messages from pharmaceutical companies. In fact, data from our recent AffinityMonitor report estimates that the most valuable 30,000 HCPs receive 2,700-plus pharmaceutical contacts per year, equivalent to one contact per hour for 365 days.

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Topics: Pete Mehr, Pratap Khedkar, epharma 2016, craig mcgettigan, epharma, deborah cava

Top Three Takeaways from ePharma 2016

Posted by Jim Anderson on Tue, Mar 29, 2016

“Digital isn’t the future—it’s right now. It’s what we communicate on, for and by. Prepare to have your mind blown, then learn how to apply it,” said Jack Barrette, CEO of WEGO Health and the chairperson for the 2016 ePharma Summit, during his opening presentation. At the conference, held Feb. 29 to March 2 in New York, industry leaders had a lot to say about the future of pharmaceutical marketing and the state of the industry. Here are the top three themes that had attendees buzzing:

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Topics: Jim Anderson, epharma summit 2016, insights, epharma

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