Subscribe by Email

About the Blog

The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

Search by Topic

see all

Three Takeaways for Impactful Patient Marketing From Digital Pharma East

Posted by Greg Fry on Thu, Nov 01, 2018

As a member of the patient and consumer health team at ZS, I know that patients continue to expect easier access to better content. I was eager to hear how industry leaders were innovating to exceed those heightened expectations at the recent Digital Pharma East conference, which was held Oct. 16-19 in Philadelphia. 

Read More

Topics: Pharma, Life Sciences, data, digital marketing, patient marketing, DTC, pharma marketing, direct-to-consumer marketing, DTC marketing, Digital Pharma East, marketing data

Subscribe to The Active Ingredient


Subscribe to receive email notifications whenever new blog posts are published.