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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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The Death of the Data Warehouse

Posted by ZS Editors on Thu, Sep 28, 2017

Traditional data warehouses have limited utility in today’s healthcare ecosystem because they often can’t process the types of unstructured data that give pharmaceutical organizations a competitive edge. Rigid data storage systems and old-school modeling no longer cut it. Pharmaceutical firms need a modern data infrastructure that’s capable of handling structured and unstructured data, sufficiently scalable and technologically able to support advanced analytics, resulting in actionable insights that can enable commercial teams to make data-driven decisions in real time. 

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Topics: big data, sales force effectiveness, Pharma, Analytics, Sales operations, data warehouses, insights, sales enablement, machine learning, Impact Summit, Impact Summit 2017

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