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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Three Takeaways for Impactful Patient Marketing From Digital Pharma East

Posted by Greg Fry on Thu, Nov 01, 2018

As a member of the patient and consumer health team at ZS, I know that patients continue to expect easier access to better content. I was eager to hear how industry leaders were innovating to exceed those heightened expectations at the recent Digital Pharma East conference, which was held Oct. 16-19 in Philadelphia. 

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Topics: Pharma, Life Sciences, data, digital marketing, patient marketing, DTC, pharma marketing, direct-to-consumer marketing, DTC marketing, Digital Pharma East, marketing data

Three Tips for Getting the Most From Your Brand Tracker

Posted by Sonal Singh on Fri, Sep 28, 2018

Brand performance tracking is an indispensable asset for helping pharmaceutical companies develop robust brand strategies. A strong brand tracker helps monitor changes in brand awareness and perception, shifts in competitive positioning, and the impact of marketing efforts over time. However, many pharma marketers feel that tracking studies require continuous upkeep but don’t provide a lot of value, and some marketers don’t know how to best use their trackers. 

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Topics: marketing strategy, data, insights, pharma marketing, pharma brands, pharma marketers, Omnisight, brand tracking, brand performance tracker

The State of the Union Between Pharma and Tech

Posted by Vickye Jain on Tue, Jan 09, 2018

Sandeep Varma and Raghav Sharma co-wrote this blog post with Vickye Jain.

Pharmaceutical companies have a reputation for lagging behind other industries when it comes to technology, but that reputation now seems unwarranted in many respects. As technology professionals who work with pharmaceutical clients, we feel an obligation not only to share how pharma is innovating, but also to bring those innovations back to pharma. At two recent industry events, the Strata Data Conference in Singapore and the Spark Summit in Ireland, we learned a great deal from the presentations that we attended, and almost just as much from the audience’s reaction to our own presentations. Here are our top three takeaways from these conferences:

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Topics: technology, data, Pharmaceutical Companies, data science, pharmaceuticals, manufacturers, technology innovation, machine learning, artificial intelligence & pharma, Spark Summit, Strata Data Conference, DevOps

Four MDM Trends From Informatica World

Posted by Mahmood Majeed on Mon, Jun 05, 2017

Ammar Feroz co-wrote this blog post with Mahmood Majeed.

While data and analytics have been top-of-mind issues in life sciences for many years, master data management, in particular, was one of the most talked-about issues at this year’s Informatica World summit, held May 15-18 in San Francisco.

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Topics: Master Data Management (MDM), customer data governance, customer experience, Pharma, Analytics, data, Mahmood Majeed, MDM, artificial intelligence, biopharmaceuticals, Ammar Feroz, Informatica World, machine learning

Three Reasons to Take Your MDM Solution to the Cloud

Posted by Bhargav Mantha on Mon, Oct 19, 2015

Data is the new lifeblood for life sciences. Organizations are leveraging all available data to improve account management and predict business outcomes, and transforming themselves to be more data-driven, proactive and informed.

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Topics: Master Data Management (MDM), Bhargav Mantha, data management, Pharma, data, Cloud, MDM

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