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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Why Engage With Key Opinion Leaders and Key Influencers Online?

Posted by Alexandra Fulford on Tue, Aug 19, 2014

The dynamics of communication have changed—we no longer live in a world restricted by physical boundaries or presence. We no longer consume all of our information in paper format. We rely increasingly on digital media as a key information source. In order to communicate “face-to-face,” we no longer need to physically be face-to-face; we can use technology to have live video conferencing.

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Topics: Pharmaceutical, Alexandra Fulford, key online influencers, key influencers, cost-effectively

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