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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Patient Services vs Servicing Patients

Posted by Seth Goodman on Wed, Jul 29, 2015

By now, most pharma brands can rightly claim they provide patient services: Support for benefits enrollment? Check. Co-pay cards? Check. Disease education and management tools? Check and check.

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Topics: Pharmaceutical, consumerization of healthcare, Seth Goodman, patient services

Direct-to-Patient Models in Pharma—A Harbinger of Things to Come?

Posted by Bill Coyle on Thu, Jun 12, 2014

Over the past few years, pharmaceutical companies have started implementing direct-to-patient models to directly sell and distribute prescription pharmaceutical products.  What does that mean to the patient? No more waiting in line at the pharmacy, but instead, going to a brand.com website, entering information, paying a co-pay or the full amount, and then receiving the drug in the mail a few days later.

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Topics: Pharmaceutical, Bill Coyle, consumerization of healthcare, Pharma

The Key Health-Care Trends Impacting Pharma

Posted by Pratap Khedkar on Tue, Oct 01, 2013

The person who will live to be 150 has already been born, thanks to continuing advances in health care. It’s staggering to contemplate—at the turn of the 20th century, the average lifespan in the United States was just 47. The life sciences industry is responsible for much of this increase in longevity. By nature, life sciences and health care are dynamic, and advances over the next decade have the potential to transform health care as well as the pharma industry. Companies that can spot and capitalize on these trends will enjoy long-term competitive advantages. So here’s a quick look around the corner.

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Topics: consumerization of healthcare, healthcare trends, oncology, Pratap Khedkar

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