How to Orchestrate Genuine Customer Centricity in Pharma Sales and Marketing

Posted by Pratap Khedkar on Tue, Feb 25, 2014

When the health care industry talks about “patient-centered care” or the automotive industry talks about the “customer experience,” they’re referring to how the customer sees the interaction with the company from his or her point of view. It means creating a customer experience that transcends the product or transaction and leaving customers with a positive emotional connection with your company.

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