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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Unlocking the Value of Closed Loop Marketing Analytics to Drive Customer Centricity

Posted by Saby Mitra on Thu, Jul 10, 2014

A significant portion of closed loop marketing (CLM) programs in the pharmaceutical industry have traditionally focused on converting paper assets to digital content and pushing this digital content to the sales representative’s tablet as detailing aids.

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Topics: consumer-centric, Saby Mitra, pharmaceutical industry

To Score with Customers, Aim for Yardage Not Touchdowns

Posted by Pratap Khedkar on Thu, Jun 26, 2014

Pharmaceutical and biotechnology companies are beginning to take a more customer-centric view of their operations—standing in customers’ shoes and interacting with them the way customers want, not just delivering a product.

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Topics: sales, consumer-centric, pharmaceutical industry, Pratap Khedkar

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