Four Steps to Unlocking the True Potential of Brand Performance Reports

Posted by Prasanna Kumar on Mon, Dec 18, 2017

Brand performance reports are fundamental to managing the ongoing health of a brand, yet many lack the impact needed to ensure the brand’s continued success. Ideally, a pharmaceutical company’s brand performance report should capture the brand team’s imminent challenges, facilitate cross-functional collaboration and, ultimately, lead to course correction on the ground.


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Disrupting the World of Reporting: Advanced Personalization Is the Future

Posted by Mahmood Majeed on Thu, Sep 28, 2017

Personalized experiences have had a major impact on our daily lives: Facebook helps users plan their weekends by providing relevant, personalized event information based on their interests and connections. Google narrows down search parameters based on an individual’s location and search history. Netflix provides movie recommendations according to a user’s preferences. The list goes on.


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How Biopharma Companies Can Adapt to Industry Changes: Step Three

Posted by Jude Konzelmann on Mon, Jun 19, 2017

Karan Dhundia co-wrote this blog post with Jude Konzelmann.

In the first and second parts of our blog series, we discussed two steps for adapting to the evolving healthcare landscape, which has seen massive shifts when it comes to delivering care, assessing value and reaching customers. Here’s the third step.  
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Sales Planning Has Questions, Big Data Has Answers: How to Start Searching

Posted by Maria Kliatchko on Thu, Sep 25, 2014

(This blog series will introduce emerging trends in sales planning that every commercial operations department must prepare to face in the future.)

While many industries, such as retail, financial or travel and tourism, have relied on big data for years to improve competitiveness, life science has been slower to incorporate data into its planning beyond pure sales and customer attributes. But with many factors outside of pure sales driving today’s complex environment, we have started to recognize big data’s potential impact.


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