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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Cognitive Drivers Impact Series: Recency Bias in Political Caucuses

Posted by Seth Goodman on Thu, Feb 25, 2016

 This is the first post in ZS’s Cognitive Drivers Impact Series.

It’s an election year, which means that the news media’s Soren-esque eye is focused on politics and caucuses, most recently in Iowa and New Hampshire. The two states combine for only 10 electoral votes, so why do they receive so much attention?

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Topics: Seth Goodman, decision making, recency bias, caucus, presidential candidate, Cognitive Drivers Impact Series

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