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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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What the GDPR Means for Pharma Marketers

Posted by Pinaki Chakrabarty on Mon, Aug 06, 2018

This year has been a watershed moment for data privacy. In March, the data of millions of Facebook users was harvested by the U.K.-based firm Cambridge Analytica, and was purportedly used to manipulate public opinion. While news of the Facebook/Cambridge Analytica situation went viral, it was just one of more than a dozen data breaches in 2018 alone, which have led to an increasing focus on users’ data privacy. 

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Topics: customer experience, Facebook, GDPR, general data protection regulation, pharma marketers, data protection, data security, digital strategy, Cambridge Analytica

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