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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Banning Direct-to-Consumer Drug Ads Won’t Solve Americans’ Health Problems

Posted by Hensley Evans on Mon, Nov 30, 2015

Last week, the American Medical Association called for a ban on direct-to-consumer advertising—commonly known as DTC—of prescription drugs and medical devices, citing a concern that this marketing plays a part in fueling escalating drug prices. I started seeing inquiries from colleagues and clients in my in-box, asking what I thought about the new policy and its implications for pharmaceutical marketing.

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Topics: Health Care, Hensley Evans, DTC, AMA

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